Find out why FitTea chose Gust to replace its traditional influencer marketing spend.
Since launching in 2013, FitTea has evolved into a globally recognizable health and wellness brand. The company's best selling detox tea has been notably endorsed by Kim Kardashian, Kylie Jenner, and countless other online celebrities. From inception, FitTea has built its entire brand leveraging reach generated from influencers and large viral communities on Instagram. The company's Instagram promotions have allowed it to amass over 2,000,000 followers. As Instagram and influencer marketing matured, FitTea found influencer pricing models to be flawed (overpriced/inconsistent), and organic reach on Instagram to be declining. When approached by Gust, FitTea eagerly accepted the opportunity to test Gust's content distribution engine.
FitTea challenged Gust with 4 primary objectives: (a) Help discover and reach new customers on Instagram; (b) Generate a consistent and predictable ROAS; (c) Reduce cost associated with running large scale Instagram awareness campaigns; (d) Provide key data necessary to optimize marketing spend.
FitTea joined Gust's Managed Awareness Program. The Gust platform would give FitTea immediate access to over 400,000,000 million Instagram followers across Gust's network of viral communities. Daily advertising campaigns (promotions, awareness, product launches) could be announced in minutes providing FitTea with awareness at unprecedented scale. Results-based pricing (CPM) would give FitTea a consistent and predictable ROAS. Lastly, a dedicated analyst would review campaign data weekly, recommending optimizations as identified.
FitTea was the first company to beta Gust; the company has leveraged the platform every day since. To date, FitTea has succesfuly secured 22,500 inventory slots through Gust, earning an astonishing 1-billion ad impressions. Gust's performance based pricing and data driven optimizations has improved FitTea ROAS by over 250%. Gust reduced FitTea's internal labor costs by 65 hours per week, eliminating the company's need to reach out to thousands of viral communities, negotaite, process payments, and audit orders.
"Gust made us completely rethink our social media marketing strategy!"